Vita Liberata are passionate experts in luxury tanning and skincare, and are proudly sustainable, mindfully made and vegan. They became the world’s first non-toxic tan brand in 2011. Vita Liberata products are completely non-toxic, free from parabens, alcohols and perfumes, and are cruelty-free. With natural ingredients, every formula conditions and nourishes the skin while adding a beautiful sun-kissed glow. With a devoted celebrity following including Kim Kardashian, Sophia Vergara, Alicia Keys, Lily Aldridge and Ashley Graham , Vita Liberata have cemented their status as a must-have tanning brand.